Ups and downs of the 2010 lopsided. With the global mobile broadband and terminal industry to flourish, the mobile Internet ushered in the tremendous opportunities and challenges of the "demographic dividend" era. Cloud, open, SNS, HTML5 ... ... The concept of these had to be brewing into the industry face a fresh proposition. Maturity of the user behavior changes, driving the mobile Internet industry for continuous change and innovation. Into 2011, the development of mobile Internet products, how can we afford to carry high expectations of the industry? Tencent wireless industry and user trends from the start and looking forward to 2011, four major trends in product development:
Trend: the concept of a universal module community
In the past year, SNS, microblogging China Internet, and even the global Internet industry favorite. Data show that in November 2010, Facebook has been the global number of unique visitors up to 648 million, in August Twitter unique visitors 9600 million. At the same time, China's SNS, microblogging market is in full swing, as the fourth quarter of 2010, QQ space up to 480 million active users, Sina data released microblogging users reached 50 million.
Mobile Internet industry, the community also showed vigorous development of the concept of trend data show that 40% of users access via mobile devices and micro-blog space. Space and the popular micro-blog, brought more and more clear, "instant messaging asynchronous" trend. Based on this judge, multi-platform mobile QQ2010 version of the QQ have space to talk about integrated into mobile QQ main page, user-friendly view friends dynamic, more intimate communication with the space friend; and mobile QQ joined browser the micro-Bo, QQ space entry, farm pasture log entry, the user can access the Internet on the phone with convenient micro-blog friends, friends fully interactive space.
Survey shows that more and more products have implanted in the star of the concept of community, especially those who hope for the future to achieve integration in the brand of mobile Internet products, the community concept has become a universal module. With the popularity of these products, you can see the future mobile phone users anywhere, anytime exposure to community-based network, able to satisfy the needs of users in interactive.
Trends: the trend was strong coupling platform
With the maturity of mobile end-user behavior, a short, easy to enjoy a variety of services started to become mainstream demand integration requirements. The phone itself in performance, operational limitations, enabling service providers have focused on how to provide "to minimize the number of operations to simplify the process online," one-stop service. That hope to achieve the ultimate user experience "one-stop service" to require future products in the traditional sense is no longer a simple client software, but also a strong coupling platform.
QQ mobile phone browser, for example, the user's use of their login portal Tencent, QQ space, QQ mailbox, Tencent when microblogging, mobile QQ browser navigation bar can be provided by the rapid entry of these products, and permits use of QQ function Enter the account password so no need to second; in the implantation of an asynchronous chat "QQ message box" and search search hot words, the function of filling a platform for strong coupling.
Strong coupling also means opening up a platform for the mobile Internet industry chain services. In 2010, Tencent's QQ service launch wireless platform for handset manufacturers to take an open and cooperative approach to help mobile phone manufacturers to provide users with more and better service differentiation. Recently, Tencent HiQQ cooperation with Huawei cell phone models will be the nineteenth Tencent Product placement in which mobile Internet and unified management, in order to bring new experience to the Internet, popular "QQ control" recognition.
Mobile Internet platform, the product of strong coupling means, to meet the needs of users vary widely, and continuously expand the product range of its services, while mobile Internet will also be an objective to promote simultaneous development of the industry chain.
Three: The experience of the "good light Province" is still the main theme
No matter how mobile Internet technology change and progress, "Focus on customer value and user experience" can be described as a timeless axioms. In 2011, Tencent is still the core of that experience is the "good light Province" - Product Light, fast, good content, traffic province.
Currently, the mobile Internet speed is subject to network quality, mobile configuration, and many other objective factors: the high price of intelligent machines is still configured more than 2,500 yuan, and national disposable income may be spending part of the phone is still a greater distance; popularity of 3G networks in the area, did not essentially improve the most users in 2G-2.75G network situation; in theory 2.75G speed mobile Internet network just under 384K, the actual speed will be lower, so the mobile Internet products required assume the task of enhancing the speed of mobile Internet.
Save flow is not only the needs of users, but also the needs of operators. On the one hand, the domestic mobile phone users mainly limited monthly Internet model, but also allow mobile phone users are very concerned about the traffic control; the other hand, as much as possible reduce the traffic channel resource consumption and occupation, but also the long-term thinking Tencent wireless problems. QQ Service's launch will be part of future mitigation-related issues and problems.
In fact, Tencent full range of mobile Internet products, are used to save traffic and speed browsing technology, so that some properties or general JAVA platform MTK users can quickly and easily experience mobile QQ, QQ phone browser, QQ space, Tencent mobile phone network such as mobile Internet products, both provincial traffic. Environment for network and terminal environment in the longer period of time can not be achieved the status of a breakthrough nature of the industry have formed a consensus, which requires mobile Internet products must proceed from their own, through the ongoing optimization of technological innovation, as much as possible to help customers achieve "light Good province ", to users and bring greater value chain.
Trend four: security barrier is essential Kaolv
With the rapid development of mobile Internet and the popularity of smart phones, smart phones compatible with a substantial increase in APPS. Android market software, the latest data show that the number has exceeded 10 million, Apple App Store software is more than 30 million, plus the major stores are not logged smartphone software platform software, a surprising number of mobile phone applications.
Some enterprises in order to advance their own short-term gains and the future of the industry, so that the emerging mobile Internet experience early in a crisis of confidence. Therefore, more and more mobile Internet users are concerned about green products, security: on the one hand, the user can solve practical problems Tiexin security products will win user acceptance and acceptance; the other hand, there is an official product reputation and brand will be more worthy of the trust of users, while also actively building security barrier to the interests of users for their own software and to provide adequate protection.
Over the years, the mobile Internet the pace of change and innovation has never been stagnant, wired and wireless integration, the mass breeding opportunities and a better future, will drive the groups of star birth and development of products. At the same time, more and more fierce competition will accompany the product throughout the life cycle. Only an accurate grasp of industry trends and the value of the premise of the user to quickly introduce new competition to be able to survive in the future.
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