Google's Wildness

Google in 2010, offers a dazzling new products and product updates, dense to rely on Google even called me that people eat too busy then that project. Before the end of last year was related to product updates to Adwords to make a review and comment on the results the more lost the longer the focus of writing. Start of the year, see the Inside Adwords blog of the 2010 Review <<10 of our favorite Adwords Innovations for 2010>>, the content covered and I wrote most of the Notes is very high degree of coincidence, it lost the power to complete the text. (Again, write a blog that focuses on a "fast") to care about the students Adwords over the wall to see if this can be the official Fang Bowen, I think the value of severe winter ridge Adwords users.
Leaving aside the specific product updates aside, Google in 2010 on the movements of the discussion I think we can do alone. Especially in the Chinese market, despite turmoil toss out Google has not considered a serious participant in (want to go out want to come back easily said than done! Competitors are in China is the wolf), but Google's business is worth thinking three domestic Great reference.
First, let me look at Adwords in 2010 years (I think) the most important change: the content network changed its name to display the network. This point was not mentioned in Adwords official Fang Bowen, and is pretty normal, because the original referred to Adwords, innovative products, changed its name to this thing probably can not be considered innovation. But I thought the event was renamed (to Google and even the entire Internet market) sense than 10 product innovations that add up to be big. Before running on the content network ads, we have been entangled in a comparative question is how to target ads to the following topics relative to the corresponding display. The problem is the content network AdSense relative age of the main body is also easier, because most of the use of Google AdSense websites need to provide a / multiple themes; but integrated into DoubleClick's resources in the future, is more complicated; and social After the tide off the media, it almost became impossible - if we think carefully, you will find many useful sites is difficult to use one or several elements of a defined subject, we all want of platform diversity. Google is good at is language-based information organization and distribution, which explains why the pace of the display area of its slow and wavering. As evidence, the content network of foreign trade practice for many online marketers, why is is a good resource library? Because many people can find the space overlooked by Google to optimize ROI, if the Google content network, as well as search, then there should not be so many so-called 1 cent CPC advertising resources - along with competition and Google's technology increase, and now this has done is not easy. But the real show is not only a huge market, the market is the fastest growing market. Just a year ago, Yahoo shows the network still occupies the largest market share in North America, just six months ago, Facebook was the location of the boss to win. To the third quarter of 2010, Facebook accounted for 23% of the market share of display, Google shows only the network into more of a Facebook. Display advertising market in 2009 with 22% relative growth, while Facebook increased more from their new shares, rather than the original market snatch.
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