Google in 2010, offers a dazzling new products and product updates, dense to rely on Google even called me that people eat too busy then that project. Before the end of last year was related to product updates to Adwords to make a review and comment on the results the more lost the longer the focus of writing. Start of the year, see the Inside Adwords blog of the 2010 Review <<10 of our favorite Adwords Innovations for 2010>>, the content covered and I wrote most of the Notes is very high degree of coincidence, it lost the power to complete the text. (Again, write a blog that focuses on a "fast") to care about the students Adwords over the wall to see if this can be the official Fang Bowen, I think the value of severe winter ridge Adwords users.
Leaving aside the specific product updates aside, Google in 2010 on the movements of the discussion I think we can do alone. Especially in the Chinese market, despite turmoil toss out Google has not considered a serious participant in (want to go out want to come back easily said than done! Competitors are in China is the wolf), but Google's business is worth thinking three domestic Great reference.
First, let me look at Adwords in 2010 years (I think) the most important change: the content network changed its name to display the network. This point was not mentioned in Adwords official Fang Bowen, and is pretty normal, because the original referred to Adwords, innovative products, changed its name to this thing probably can not be considered innovation. But I thought the event was renamed (to Google and even the entire Internet market) sense than 10 product innovations that add up to be big. Before running on the content network ads, we have been entangled in a comparative question is how to target ads to the following topics relative to the corresponding display. The problem is the content network AdSense relative age of the main body is also easier, because most of the use of Google AdSense websites need to provide a / multiple themes; but integrated into DoubleClick's resources in the future, is more complicated; and social After the tide off the media, it almost became impossible - if we think carefully, you will find many useful sites is difficult to use one or several elements of a defined subject, we all want of platform diversity. Google is good at is language-based information organization and distribution, which explains why the pace of the display area of its slow and wavering. As evidence, the content network of foreign trade practice for many online marketers, why is is a good resource library? Because many people can find the space overlooked by Google to optimize ROI, if the Google content network, as well as search, then there should not be so many so-called 1 cent CPC advertising resources - along with competition and Google's technology increase, and now this has done is not easy. But the real show is not only a huge market, the market is the fastest growing market. Just a year ago, Yahoo shows the network still occupies the largest market share in North America, just six months ago, Facebook was the location of the boss to win. To the third quarter of 2010, Facebook accounted for 23% of the market share of display, Google shows only the network into more of a Facebook. Display advertising market in 2009 with 22% relative growth, while Facebook increased more from their new shares, rather than the original market snatch.
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2011年1月21日星期五
2011年1月14日星期五
Journal of concern about the United States in 2010 to force China's top ten ranking second in network terms
United States, "Atlantic Monthly" web site on January 13 article: 2010 New Network Word 10 Chinese Internet Culture and any other parts of the Internet culture has striking similarities. If you need more evidence of this, then look at the following 10 new Internet word it. As with the Facebook and Google, the Chinese Internet company Baidu launched a similar list, they are:
1. You understand
2. To force
3. Ma is a cloud of God (meaning not worth mentioning)
4. Crossed
5. Trouble too sets
6. I went to Le a (dialect "My God")
7. Pear ("pressure" homonym)
8. Truth of God (who know the truth)
9. Hard decision
10. Jealousy envy hate
Baidu also gives some words of explanation. My favorite explanation is on the "trouble too sets". Huang Xiaoming read it from the English "Not at all" pronunciation. The following are the cultural genes of origin:
Baidu fifth list of new words, "too much trouble sets of" English "Not at all" transliteration. The word comes from the singer Huang Xiaoming in his rage the song "One World One Dream" in very bad English pronunciation. The song which has some English lyrics, Huang Xiaoming singing "Not at all sounds made when the users that he is actually singing" too much trouble sets. "The word was often used to express embarrassment to shame, especially in people trying to to do some very flashy and impressive things, the result seems silly time. (reporter Alexis Madrigal)
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1. You understand
2. To force
3. Ma is a cloud of God (meaning not worth mentioning)
4. Crossed
5. Trouble too sets
6. I went to Le a (dialect "My God")
7. Pear ("pressure" homonym)
8. Truth of God (who know the truth)
9. Hard decision
10. Jealousy envy hate
Baidu also gives some words of explanation. My favorite explanation is on the "trouble too sets". Huang Xiaoming read it from the English "Not at all" pronunciation. The following are the cultural genes of origin:
Baidu fifth list of new words, "too much trouble sets of" English "Not at all" transliteration. The word comes from the singer Huang Xiaoming in his rage the song "One World One Dream" in very bad English pronunciation. The song which has some English lyrics, Huang Xiaoming singing "Not at all sounds made when the users that he is actually singing" too much trouble sets. "The word was often used to express embarrassment to shame, especially in people trying to to do some very flashy and impressive things, the result seems silly time. (reporter Alexis Madrigal)
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2011年1月9日星期日
Thanks ghost caught Chizuru from san
Thanks ghost caught Chizuru from san
Misaki Cang Ji C79 for the national air new, Cang Ji Misaki arranged a lyricist, composer, arranger, singing and playing harp
The same superior quality, the same cure the wind, the highest cure song
Qu 2 and 4, and M3 are songs like the new music goes, this is made only the first five words, I like most is the 1 and 3 of two large recommended CD.
Tracklist:
Love 01. Cang Misaki Shizukuishi - び ら と の Korean Air (original)
Love 02. Cang Misaki Shizukuishi - Morning Has Broken (dawn)
Love 03. Cang Misaki Shizukuishi - Mirage の Jun (original)
Love 04. Cang Misaki Shizukuishi - The Water Is Wide (Scottish folk song)
Love 05. Cang Misaki Shizukuishi - Miracle Hikaru ツ の ワ (original)
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2011年1月7日星期五
The country's consumer price index (CPI) in November 2010 rose to 5.1
The country's consumer price index (CPI) in November 2010 rose to 5.1, while the price index calculated Taobao own (TCPI) has dropped to 1.4. Do so to save money shopping online, or are there other clue? If you are a network of people buy and eat wear basic rely on the mouse with little, express delivery and collecting, so to say "Congratulations", and 2010, some of you more or less offset the inflation of the purse phagocytosis. occupy two-thirds of China's online shopping market, the world's Taobao, the consumer price index their prices broke a - TCPI (T that Taobao, CPI is the consumer price index). And the CPI, all the way up the opposite, TCPI March this year, has been on the decline .2010 in November, CPI rose to 5.1, TCPI has dropped to 1.4.
This results to the remainder of the project is responsible for TCPI Jin also quite surprised. "TCPI has been negative in 2009 rose is, we had expected commodity prices in 2010 so the line up, it will continue to push TCPI's."
The actual situation, and not too far off the mark opposite. CPI rise in the third quarter, more than 70% due to the food, the CPI rate of increase is double that - more than 7%; and TCPI in the "food" up even more More than 10%.
To TCPI "a drag" is home improvement, beauty, baby products, and so the fast moving consumer goods. Constitute TCPI the 11 industries, two-thirds of the price index in 2010 are negative. And they were not in CPI's major category, or the weight is small.
Taobao selling a simple wooden shelf for years, sold in early 2007 listing of 58 yuan, buyers began to rush down to 30 yuan after purchase in 2010 of more intense price war, and even 18 per shop also 包邮. "no profit margins, and some even lose money." furniture big sellers Xia Kai told reporters.
The products are almost all from the village Xia Kai and his folks - Sand Town, Xuzhou City, Jiangsu Province, .2007, Sun Han, Kai Xia, Chen Lei with the opening three rounds of small shop, selling or Korean-style furniture, IKEA, pull into the village the first time a network cable; 2010, there has become a "Taobao furniture village", half of the villagers, more than four families, opened more than eight thousand .2010 assembly furniture shop in the third quarter , TCPI furnishings in the home improvement industry, compared with the same period last year, down 2%.
The same industry, TCPI the ups and downs will occur earlier. Yu Jin found clothing TCPI While it has been positive, but in March began to rise less and less, CPI inflation will begin in July.
"Taobao prices in pushing us, because it, like us, faced with intense competitive pressure." Pajamas big sellers Liuxin Mu (a pseudonym) today is the most twisted thing is to not to participate in the buy Taobao activities "cost accumulation" . "one off! participate in that loss, and cotton have been rising; not participate in, or loss, which is key to push Taobao one of the items can attract a large number of buyers come." appears in the big sellers, the intensity of competition within and outside the is TCPI into from the beginning of a two-digit number of important reasons.
This year, the Chinese learned from the United States buy class website from zero to a sudden explosion in thousands; more brands are beginning to set up their own shop. For people who like online shopping, it is no longer the only Taobao place.
This year, the online shopping market exceeded 100 billion yuan, an increase of 3 times, Taobao's growth is still high, but no less stunning newcomers in the market share even less of a percent.
December 29, Jingdong Mall president of the East in the micro-Bo Liu Qiang laments, "If the e-commerce is staking the 2010 season, then next year will enter a knockout," .2011 years, TCPI will probably continue to decline.
2011年1月6日星期四
Tencent wireless mobile published 2011 Internet product trends
Ups and downs of the 2010 lopsided. With the global mobile broadband and terminal industry to flourish, the mobile Internet ushered in the tremendous opportunities and challenges of the "demographic dividend" era. Cloud, open, SNS, HTML5 ... ... The concept of these had to be brewing into the industry face a fresh proposition. Maturity of the user behavior changes, driving the mobile Internet industry for continuous change and innovation. Into 2011, the development of mobile Internet products, how can we afford to carry high expectations of the industry? Tencent wireless industry and user trends from the start and looking forward to 2011, four major trends in product development:
Trend: the concept of a universal module community
In the past year, SNS, microblogging China Internet, and even the global Internet industry favorite. Data show that in November 2010, Facebook has been the global number of unique visitors up to 648 million, in August Twitter unique visitors 9600 million. At the same time, China's SNS, microblogging market is in full swing, as the fourth quarter of 2010, QQ space up to 480 million active users, Sina data released microblogging users reached 50 million.
Mobile Internet industry, the community also showed vigorous development of the concept of trend data show that 40% of users access via mobile devices and micro-blog space. Space and the popular micro-blog, brought more and more clear, "instant messaging asynchronous" trend. Based on this judge, multi-platform mobile QQ2010 version of the QQ have space to talk about integrated into mobile QQ main page, user-friendly view friends dynamic, more intimate communication with the space friend; and mobile QQ joined browser the micro-Bo, QQ space entry, farm pasture log entry, the user can access the Internet on the phone with convenient micro-blog friends, friends fully interactive space.
Survey shows that more and more products have implanted in the star of the concept of community, especially those who hope for the future to achieve integration in the brand of mobile Internet products, the community concept has become a universal module. With the popularity of these products, you can see the future mobile phone users anywhere, anytime exposure to community-based network, able to satisfy the needs of users in interactive.
Trends: the trend was strong coupling platform
With the maturity of mobile end-user behavior, a short, easy to enjoy a variety of services started to become mainstream demand integration requirements. The phone itself in performance, operational limitations, enabling service providers have focused on how to provide "to minimize the number of operations to simplify the process online," one-stop service. That hope to achieve the ultimate user experience "one-stop service" to require future products in the traditional sense is no longer a simple client software, but also a strong coupling platform.
QQ mobile phone browser, for example, the user's use of their login portal Tencent, QQ space, QQ mailbox, Tencent when microblogging, mobile QQ browser navigation bar can be provided by the rapid entry of these products, and permits use of QQ function Enter the account password so no need to second; in the implantation of an asynchronous chat "QQ message box" and search search hot words, the function of filling a platform for strong coupling.
Strong coupling also means opening up a platform for the mobile Internet industry chain services. In 2010, Tencent's QQ service launch wireless platform for handset manufacturers to take an open and cooperative approach to help mobile phone manufacturers to provide users with more and better service differentiation. Recently, Tencent HiQQ cooperation with Huawei cell phone models will be the nineteenth Tencent Product placement in which mobile Internet and unified management, in order to bring new experience to the Internet, popular "QQ control" recognition.
Mobile Internet platform, the product of strong coupling means, to meet the needs of users vary widely, and continuously expand the product range of its services, while mobile Internet will also be an objective to promote simultaneous development of the industry chain.
Three: The experience of the "good light Province" is still the main theme
No matter how mobile Internet technology change and progress, "Focus on customer value and user experience" can be described as a timeless axioms. In 2011, Tencent is still the core of that experience is the "good light Province" - Product Light, fast, good content, traffic province.
Currently, the mobile Internet speed is subject to network quality, mobile configuration, and many other objective factors: the high price of intelligent machines is still configured more than 2,500 yuan, and national disposable income may be spending part of the phone is still a greater distance; popularity of 3G networks in the area, did not essentially improve the most users in 2G-2.75G network situation; in theory 2.75G speed mobile Internet network just under 384K, the actual speed will be lower, so the mobile Internet products required assume the task of enhancing the speed of mobile Internet.
Save flow is not only the needs of users, but also the needs of operators. On the one hand, the domestic mobile phone users mainly limited monthly Internet model, but also allow mobile phone users are very concerned about the traffic control; the other hand, as much as possible reduce the traffic channel resource consumption and occupation, but also the long-term thinking Tencent wireless problems. QQ Service's launch will be part of future mitigation-related issues and problems.
In fact, Tencent full range of mobile Internet products, are used to save traffic and speed browsing technology, so that some properties or general JAVA platform MTK users can quickly and easily experience mobile QQ, QQ phone browser, QQ space, Tencent mobile phone network such as mobile Internet products, both provincial traffic. Environment for network and terminal environment in the longer period of time can not be achieved the status of a breakthrough nature of the industry have formed a consensus, which requires mobile Internet products must proceed from their own, through the ongoing optimization of technological innovation, as much as possible to help customers achieve "light Good province ", to users and bring greater value chain.
Trend four: security barrier is essential Kaolv
With the rapid development of mobile Internet and the popularity of smart phones, smart phones compatible with a substantial increase in APPS. Android market software, the latest data show that the number has exceeded 10 million, Apple App Store software is more than 30 million, plus the major stores are not logged smartphone software platform software, a surprising number of mobile phone applications.
Some enterprises in order to advance their own short-term gains and the future of the industry, so that the emerging mobile Internet experience early in a crisis of confidence. Therefore, more and more mobile Internet users are concerned about green products, security: on the one hand, the user can solve practical problems Tiexin security products will win user acceptance and acceptance; the other hand, there is an official product reputation and brand will be more worthy of the trust of users, while also actively building security barrier to the interests of users for their own software and to provide adequate protection.
Over the years, the mobile Internet the pace of change and innovation has never been stagnant, wired and wireless integration, the mass breeding opportunities and a better future, will drive the groups of star birth and development of products. At the same time, more and more fierce competition will accompany the product throughout the life cycle. Only an accurate grasp of industry trends and the value of the premise of the user to quickly introduce new competition to be able to survive in the future.
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Trend: the concept of a universal module community
In the past year, SNS, microblogging China Internet, and even the global Internet industry favorite. Data show that in November 2010, Facebook has been the global number of unique visitors up to 648 million, in August Twitter unique visitors 9600 million. At the same time, China's SNS, microblogging market is in full swing, as the fourth quarter of 2010, QQ space up to 480 million active users, Sina data released microblogging users reached 50 million.
Mobile Internet industry, the community also showed vigorous development of the concept of trend data show that 40% of users access via mobile devices and micro-blog space. Space and the popular micro-blog, brought more and more clear, "instant messaging asynchronous" trend. Based on this judge, multi-platform mobile QQ2010 version of the QQ have space to talk about integrated into mobile QQ main page, user-friendly view friends dynamic, more intimate communication with the space friend; and mobile QQ joined browser the micro-Bo, QQ space entry, farm pasture log entry, the user can access the Internet on the phone with convenient micro-blog friends, friends fully interactive space.
Survey shows that more and more products have implanted in the star of the concept of community, especially those who hope for the future to achieve integration in the brand of mobile Internet products, the community concept has become a universal module. With the popularity of these products, you can see the future mobile phone users anywhere, anytime exposure to community-based network, able to satisfy the needs of users in interactive.
Trends: the trend was strong coupling platform
With the maturity of mobile end-user behavior, a short, easy to enjoy a variety of services started to become mainstream demand integration requirements. The phone itself in performance, operational limitations, enabling service providers have focused on how to provide "to minimize the number of operations to simplify the process online," one-stop service. That hope to achieve the ultimate user experience "one-stop service" to require future products in the traditional sense is no longer a simple client software, but also a strong coupling platform.
QQ mobile phone browser, for example, the user's use of their login portal Tencent, QQ space, QQ mailbox, Tencent when microblogging, mobile QQ browser navigation bar can be provided by the rapid entry of these products, and permits use of QQ function Enter the account password so no need to second; in the implantation of an asynchronous chat "QQ message box" and search search hot words, the function of filling a platform for strong coupling.
Strong coupling also means opening up a platform for the mobile Internet industry chain services. In 2010, Tencent's QQ service launch wireless platform for handset manufacturers to take an open and cooperative approach to help mobile phone manufacturers to provide users with more and better service differentiation. Recently, Tencent HiQQ cooperation with Huawei cell phone models will be the nineteenth Tencent Product placement in which mobile Internet and unified management, in order to bring new experience to the Internet, popular "QQ control" recognition.
Mobile Internet platform, the product of strong coupling means, to meet the needs of users vary widely, and continuously expand the product range of its services, while mobile Internet will also be an objective to promote simultaneous development of the industry chain.
Three: The experience of the "good light Province" is still the main theme
No matter how mobile Internet technology change and progress, "Focus on customer value and user experience" can be described as a timeless axioms. In 2011, Tencent is still the core of that experience is the "good light Province" - Product Light, fast, good content, traffic province.
Currently, the mobile Internet speed is subject to network quality, mobile configuration, and many other objective factors: the high price of intelligent machines is still configured more than 2,500 yuan, and national disposable income may be spending part of the phone is still a greater distance; popularity of 3G networks in the area, did not essentially improve the most users in 2G-2.75G network situation; in theory 2.75G speed mobile Internet network just under 384K, the actual speed will be lower, so the mobile Internet products required assume the task of enhancing the speed of mobile Internet.
Save flow is not only the needs of users, but also the needs of operators. On the one hand, the domestic mobile phone users mainly limited monthly Internet model, but also allow mobile phone users are very concerned about the traffic control; the other hand, as much as possible reduce the traffic channel resource consumption and occupation, but also the long-term thinking Tencent wireless problems. QQ Service's launch will be part of future mitigation-related issues and problems.
In fact, Tencent full range of mobile Internet products, are used to save traffic and speed browsing technology, so that some properties or general JAVA platform MTK users can quickly and easily experience mobile QQ, QQ phone browser, QQ space, Tencent mobile phone network such as mobile Internet products, both provincial traffic. Environment for network and terminal environment in the longer period of time can not be achieved the status of a breakthrough nature of the industry have formed a consensus, which requires mobile Internet products must proceed from their own, through the ongoing optimization of technological innovation, as much as possible to help customers achieve "light Good province ", to users and bring greater value chain.
Trend four: security barrier is essential Kaolv
With the rapid development of mobile Internet and the popularity of smart phones, smart phones compatible with a substantial increase in APPS. Android market software, the latest data show that the number has exceeded 10 million, Apple App Store software is more than 30 million, plus the major stores are not logged smartphone software platform software, a surprising number of mobile phone applications.
Some enterprises in order to advance their own short-term gains and the future of the industry, so that the emerging mobile Internet experience early in a crisis of confidence. Therefore, more and more mobile Internet users are concerned about green products, security: on the one hand, the user can solve practical problems Tiexin security products will win user acceptance and acceptance; the other hand, there is an official product reputation and brand will be more worthy of the trust of users, while also actively building security barrier to the interests of users for their own software and to provide adequate protection.
Over the years, the mobile Internet the pace of change and innovation has never been stagnant, wired and wireless integration, the mass breeding opportunities and a better future, will drive the groups of star birth and development of products. At the same time, more and more fierce competition will accompany the product throughout the life cycle. Only an accurate grasp of industry trends and the value of the premise of the user to quickly introduce new competition to be able to survive in the future.
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